ABOUT US
Our Business Philisophy: Partnering for Success
We strongly believe in creating partnerships with our clients, working together to achieve success. We understand the strain of running your own business and the toll it can take on your personal life. We want to inspire you to reach your professional goals while maintaining balance with your personal goals.
We believe a set of books reveals the financial story of a business. The most gratifying part of our work is partnering with our clients by listening to their story, understanding pain points, and working together to discover solutions to increase productivity and profits. We design business accounting systems customized to your needs.
EverythingCounts has been founded as a virtual firm, making use of cloud accounting software such as QuickBooks Online, among others, to streamline operations and the flow of data. We won’t be taking up your office space or using your equipment. You only need an internet connection and document scanner to effectively transfer information.
Our pricing philosophy is to provide value at a set price so our clients know what services to expect on a monthly basis and how much they will be spending. Under a fixed price agreement, we determine together the scope of services that you need, and you will know upfront what end results to expect for the price paid. If you only need occasional assistance we also offer by-the-hour rates for training, accounting cleanup, and software assistance.
Work Life Balance
Virtual Firm
Set Price
Partnership
Meet The Team
Heather Thompson, CB, is the founder of EverythingCounts, an accounting and bookkeeping firm that helps small business owners achieve success through timely and accurate financial records and relevant business insights.
Before devoting her time to EverythingCounts, Heather worked in the accounting services department of the largest, locally-owned CPA firm in Southern Arizona. Beginning there as an associate 13 years prior, she spent the last 5 years as a senior manager overseeing all aspects of the department.
Heather has experience providing a full range of accounting services which include bookkeeping, payroll, and sales tax, compiled financial statements, budgeting, financial analysis, and income tax preparation. She has worked with many industries including healthcare, professional services for attorneys, interior design and architect offices, hospitality, commercial leasing, retail, and more. She holds an A.A.S. in Accounting from Pima Community College. Heather is an Intuit Pro-Advisor who is Advanced Certified in QuickBooks Online with extensive knowledge in all QuickBooks programs. She is also a Certified LivePlan Expert Advisor utilizing the LivePlan method to provide advisory services for setting goals, building forecasts, and evaluating results for optimum business management.
Coming from a family of entrepreneurs, Heather has a passion to help small businesses succeed and business owners achieve a balance between their work and personal goals.
In her personal time, Heather is an avid foodie who enjoys both cooking at home and supporting local restaurants. 
As a self-professed wine geek she appreciates a good glass of vino and delving into all things wine, often sharing her passion by hosting wine tastings for friends and clients. Heather loves to travel, especially off the beaten path, so as to truly experience and engage in other cultures. To keep up with these hobbies she is committed to spending time in the gym, particularly enjoying intense strength training. Work hard, play hard!
Carrie Naughton brings a creative mindset and a penchant for teaching to the field of Accounting. With a degree in English and a background in writing, restaurant work, and library services, they have spent the past twenty years in the field – as a Certified Bookkeeper for public accounting firms in Wyoming and Arizona, and as owner of Novel Bookkeeping LLC.
Carrie joined EverythingCounts as Operations Manager in 2024, bringing experience from multiple industries, including nonprofits, medical/dental, retail, and hospitality, alongside niche accounting skills such as Cleanup, Fund Accounting, and Grants Management. As a Certified Quickbooks Online ProAdvisor and Excel nerd who loves to set up file management systems, design workflows, and hone procedural manuals, Carrie understands the demands of running a business while keeping the books, and they enjoy helping small businesses and nonprofits streamline and improve their internal systems. Carrie is as equally skilled at training in-house staff to manage day to day bookkeeping as they are providing full service accounting and financials. Most importantly, they believe that accounting can be both fun and empowering – math skills are great, but so are honest communication, patience, and a sense of humor.
A queer poet and fiction writer, Carrie spends a lot of free time writing novels, riding bikes, running, camping, listening to music, and making tiny art with a ridiculous amount of colored pencils and ink pens.
HEAR WHAT THEY SAY ABOUT US
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It’s hard to find an excellent account. Do your research and become familiar with who you select. Once you have made that decision, get to know your account more than... read more
Ramon Gaanderse
We have been with Everything Counts for many years now and we could not be more pleased with their services and the quality of the work they perform. Being... read more
Centuori &
Heather and her staff are an amazing team. We were doing a book of business in excess of 8 million a year. We never had 1 issue. Her team is... read more
Larry Wiley
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Heather essentially functions as my CFO and keeps my hotels on track with timely, accurate monthly financials and useful, easy to understand operating reports. The annual budgeting and cash flow... read more
Moniqua Lane
Heather has been helping my with my books for one medium sized business and several smaller businesses for almost a year now and I am thoroughly impressed! She has superior... read more
Philip Brown
Foothills Dermatology & Facial Plastics Surgery has been fortunate to have Heather Thompson working with us to maintain our books! She came highly recommended by our BFC account ... read more
Mercy Olson
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Heather Thompson at Everything Counts, LLC was recommended to us by our accountant to help set up and learn Quickbooks for our new business. We couldn't be happier with... read more
Nathalie Dhir
Heather is always a pleasure to work with. She is thorough, efficient and responsive. I will use her indefinitely!
Amanda Wood
